PR about PR today

kris, November 19th, 2010

Who wants to know some current thinking in Public Relations? = the art of influencing Public Opinion / Target Groups / Opinion Leaders / Consumers / Citizens = in other words: many human beings, in all kind of constellations and groupings.

Read what the PR industry writes to promote its own services, for example the “white paper” PR rising (PDF) of PR newswire.com.
They currently also published papers on influencing particular groups: Cosumers: “Marketing is Content” PDF) and investors: “IR rising” PDF).

Here are some blurbs from PR rising:

Any organization’s communicators who aren’t creating and distributing content – in all formats across all channels – are missing a huge opportunity.

“If you take the lead in creating content, you have a better chance of getting yourself heard.” Brenda Wrigley, Associate Professor and Public, Relations Department Chair, Syracuse University

“A puppy isn’t just for Christmas Day and a Facebook page isn’t just for a campaign. It’s a long-term commitment. You have to keep the conversation going.” MaryLee Sachs, US Chairman, Hill & Knowlton

(public relations & public affairs consultancy: wikipedia, sourcewatch: “… one of the oldest public relations firms […] public relations firm for the tobacco industry from 1953 through 1968″

“The sphere of stakeholders is wider. Now we’re reaching out to academics and NGOs. We’re connecting the dots in a different way.” Mark Shadle, Head of Corporate Affairs, Practice Zeno Group


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