Sport und Sponsoren

kris, November 23rd, 2010

Wer ins Fußballstadion geht, wird von Werbung und Sponsoren geradezu penetriert. Auf den Trikots der Vereine prangen nicht mehr rührselige Kleinunternehmen, sondern nur die ganz großen Player aus dem Energiegeschäft. Ist das gut, fragt sich Jonas Beckenkamp.

Weiter im Artikel “Guter Sponsor, böser Sponsor. Moral bei der Geldgeberauswahl” von Jonas Beckenkamp auf der Web Site des Zündfunk.

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