Marken machen Leute
eve, September 30th, 2010Eine etwas “leichtere” Literatur zu unserem Thema Branding und De-Branding. Es geht um Identifikation mit Marken und Labels und der Frage, ob man sich deren starkem Einfluss heutzutage überhaupt entziehen kann… Daraus resultiert ein überaus amüsanter Eigenversuch des Autors, Neil Boorman, im witzig verfassten Tagebuchstil. Wer Englisch beherrscht, sollte das Buch “Good bye Logo” am besten im Original lesen!
Zum Reinschnuppern:
STERN.de brachte 2007 ein Interview:
“Kann ein Mensch im 21. Jahrhundert komplett ohne Marken leben? Neil Boorman hat es versucht. Und leidet nach einem Jahr ohne Gucci & Co. immer noch an Entzugserscheinungen…”
Stefanie Luxat sprach mit dem Briten.
Hier könnt ihr euch das Interview auch als PDF downloaden: Neil-Boorman-Interview-11.2007
Viel Spaß!
Eva
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