{"id":588,"date":"2010-11-19T11:56:43","date_gmt":"2010-11-19T10:56:43","guid":{"rendered":"http:\/\/www.your-me.com\/unibz\/debranding\/?p=588"},"modified":"2010-11-19T12:04:51","modified_gmt":"2010-11-19T11:04:51","slug":"pr-about-pr","status":"publish","type":"post","link":"https:\/\/www.your-me.com\/unibz\/debranding\/2010\/11\/19\/pr-about-pr\/","title":{"rendered":"PR about PR today"},"content":{"rendered":"<p>Who wants to know some current thinking in <strong>Public Relations? = the art of influencing Public Opinion \/ Target Groups \/ Opinion Leaders \/ Consumers \/ Citizens<\/strong> = in other words: many human beings, in all kind of constellations and groupings.<\/p>\n<p>Read what the PR industry writes to promote its own services, for example the &#8220;white paper&#8221; <strong>PR rising<\/strong> (<a href=\"http:\/\/promotions.prnewswire.com\/rs\/prnewswire\/images\/WP_PR_rising.pdf\">PDF<\/a>) of <a href=\"http:\/\/www.prnewswire.com\/\">PR newswire.com<\/a>.<br \/>\nThey currently also published papers on influencing particular groups: <em>Cosumers<\/em>: <a href=\"http:\/\/promotions.prnewswire.com\/rs\/prnewswire\/images\/wp_Marketing_is_Content.pdf\">&#8220;Marketing is Content&#8221;\u00a0PDF<\/a>) and <em>investors<\/em>: &#8220;<a href=\"http:\/\/promotions.prnewswire.com\/rs\/prnewswire\/images\/WP_IR_rising.pdf\">IR rising&#8221;\u00a0PDF<\/a>).<\/p>\n<p>Here are some <strong>blurbs<\/strong> from <a href=\"http:\/\/promotions.prnewswire.com\/rs\/prnewswire\/images\/WP_PR_rising.pdf\">PR rising<\/a>:<\/p>\n<blockquote><p><strong>Any organization\u2019s communicators who aren\u2019t creating and\u00a0distributing content \u2013 in all formats across all channels \u2013 are missing a huge opportunity.<\/strong><\/p>\n<p><strong>&#8220;If you take the lead in creating content, you have a better chance of getting yourself heard.&#8221;<\/strong> Brenda Wrigley, Associate Professor and Public, Relations Department Chair, Syracuse University<\/p>\n<p><strong>&#8220;A puppy isn\u2019t just for Christmas Day and a Facebook page isn\u2019t just for a campaign. It\u2019s a long-term commitment. You have to keep the conversation going.&#8221;<\/strong> MaryLee Sachs, US Chairman, Hill &amp; Knowlton<\/p><\/blockquote>\n<p>(public relations &amp; public affairs consultancy: <a href=\"http:\/\/en.wikipedia.org\/wiki\/Hill_&amp;_Knowlton\">wikipedia<\/a>, <a href=\"http:\/\/www.sourcewatch.org\/index.php?title=Hill_%26_Knowlton\">sourcewatch<\/a>: &#8220;&#8230; one of the oldest\u00a0<a title=\"Public relations firms\" href=\"http:\/\/www.sourcewatch.org\/index.php?title=Public_relations_firms\">public relations firms<\/a> [&#8230;] public relations firm for the tobacco industry from 1953 through 1968&#8243;<\/p>\n<blockquote><p><strong>&#8220;The sphere of stakeholders is wider. Now we\u2019re reaching out to academics and NGOs. We\u2019re connecting the dots in a different way.&#8221;<\/strong> Mark Shadle, Head of Corporate Affairs, <a href=\"http:\/\/www.zenogroup.com\/\">Practice Zeno Group<\/a><\/p><\/blockquote>\n<blockquote><p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 70.5px Helvetica; color: #fdff00} --><strong><br \/>\n<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Who wants to know some current thinking in Public Relations? = the art of influencing Public Opinion \/ Target Groups \/ Opinion Leaders \/ Consumers \/ Citizens = in other words: many human beings, in all kind of constellations and groupings. Read what the PR industry writes to promote its own services, for example the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[77],"class_list":["post-588","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-pr"],"_links":{"self":[{"href":"https:\/\/www.your-me.com\/unibz\/debranding\/wp-json\/wp\/v2\/posts\/588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.your-me.com\/unibz\/debranding\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.your-me.com\/unibz\/debranding\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.your-me.com\/unibz\/debranding\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.your-me.com\/unibz\/debranding\/wp-json\/wp\/v2\/comments?post=588"}],"version-history":[{"count":5,"href":"https:\/\/www.your-me.com\/unibz\/debranding\/wp-json\/wp\/v2\/posts\/588\/revisions"}],"predecessor-version":[{"id":593,"href":"https:\/\/www.your-me.com\/unibz\/debranding\/wp-json\/wp\/v2\/posts\/588\/revisions\/593"}],"wp:attachment":[{"href":"https:\/\/www.your-me.com\/unibz\/debranding\/wp-json\/wp\/v2\/media?parent=588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.your-me.com\/unibz\/debranding\/wp-json\/wp\/v2\/categories?post=588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.your-me.com\/unibz\/debranding\/wp-json\/wp\/v2\/tags?post=588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}