Great tasting, nutritious and fun, too!
SilviaN, October 1st, 2010Aggirandomi nella rete alla ricerca di informazioni sul magico mondo della Disney, ho trovato questa notizia, un pò antica ma illuminante. La Walt Disney Company ci coccola, ci fa sognare, ci rassicura e ci nutre, ora con cibo sano!(?) Uova e frutta per noi!
Alcuni articoli e link per capire la situazione.
Get ready to see Mickey Mouse’s grinning face on an apple carton near you. Disney have created a new brand “Disney Garden” that uses produce from over 15 growers and will be packaged with Disney characters (see Imagination Farms).
Already available are peaches with Daisy Duck and Goofy stickers, and table grapes packaged in Mickey and Minnie Mouse boxes. Organic apples with Winnie the Pooh — the mascot for Disney Garden organic selections — are due out sometime in September. (via CNN)
It’s a savvy move from the industry giant. There are already branded vegetables – such as SpongeBob Spinach – but the Disney move is on a much grander scale.
Current branded items include: Apples, Watermelon, Peaches, Plums, Nectarines, Persimmons, Pomegranates, Oranges, Clementines, Lemons, Grapes, Pumpkins, Gourds, and Potatoes.
The irony here is that many a McDonald’s Happy Meal has been accompanied with a Disney character. However… Disney pulled out of sponsoring McDonald’s food some months ago.
http://www.i-farms.com/
http://www.diet-blog.com/06/disney_to_brand_fruit_and_vegetables.php
http://www.treehugger.com/files/2009/02/disney-eggs.php
http://www.foxnews.com/story/0,2933,301457,00.html
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The fact that it’s possible to do the latter marks a tremendous change from even a decade ago. Looking back, it would have been difficult to imagine building a digital-only brand. But this is possible today, by cultivating fans that feel an emotional connection with–and eventually love for–your brand. This is what is takes to drive people to buy a product, come back for more, and tell their friends about it. The old strategy was to broadcast your message to a mass audience through print ads, billboards, or high-priced Super Bowl commercials. Increasingly, consumers are looking to their peers to guide their purchasing decisions, and traditional advertising is being supplanted by more organic modes of communication–word of mouth, social media, and any number of blogs and content sources.
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A good example is Patagonia’s Common Threads Initiative, which asks customers to buy less in the interest of environmental sustainability–a goal that is at the core of the brand’s identity. Perhaps not surprisingly, this campaign appears to be galvanizing customers to get behind the company more than ever. Similarly, online-only apparel brand Everlane shut down its site on Black Friday–the biggest day of the year for e-commerce–to convey the brand’s vision to encourage shoppers to consume less by buying long-lasting, better-quality clothing.
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