Guerilla Aktion bei WM – Eigentor der Fifa
Stefanie, October 3rd, 2010Beispiel eines Verstoßes gegen die Sponsorenrichtlinien bei der letzten WM:
Die Fifa hat 35 Models in orangen Minikleidern bei dem Spiel Holland gegen Dänemark aus dem Stadion verwiesen.
Interessant dabei: Die Kleider waren gar nicht “gebrandet” und das “Eigentor”der Fifa: die Guerillaaktion der Hollandischen Brauerei Bavaria fiel erst durch den Verweis wirklich auf!
“Obwohl sie kein Logo des Unternehmens trugen oder präsentierten, wurden die “Beer Babes” von der Polizei wegen Trittbrett-Marketings (“Ambush”) abgeführt und verhört.”
Zum selber nachlesen: http://www.zeit.de/sport/2010-06/beer-babes-bavaria-fifa-ambush
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