DE-BRANDING

Last monday Gap unveiled its new logo on gap.com and Facebook. The classic blue box has been scaled and the serifed Spire font has been replaced with the ubiquitous Helvetica.

The reactions online have been almost unanimously negative; from the (fake) twitter page, to the satirical “make your logo in a Gap style” website, it seems that everybody hate the redesign traditional emblem.
Marka Hansen, president of Gap North America, explained on the Huffington Post that the new logo is part of the restyling the Brand is going through and assured that, considering the strong reactions, this won’t be the definitive version of it:

Now, given the passionate outpouring from customers that followed, we’ve decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap.
[…]We’ve posted a message on the Gap Facebook Page that says we plan to ask people to share their designs with us as well. We welcome the participation we’ve seen so far.

Read more on Brand New  “Don’t Mind the Gap, or the Square” and “Follow-up: Gapgate“

categories: Uncategorized | tags:  branding · fashion · GAP · logo design