DE-BRANDING

During a drug control in Hamburg a police commissioner wore instead of her star badge a marihuana leaf logo on the epaulettes. This caused quite a stir among German police.

Read more on sueddeutsche.de.

Last monday Gap unveiled its new logo on gap.com and Facebook. The classic blue box has been scaled and the serifed Spire font has been replaced with the ubiquitous Helvetica.

The reactions online have been almost unanimously negative; from the (fake) twitter page, to the satirical “make your logo in a Gap style” website, it seems that everybody hate the redesign traditional emblem.
Marka Hansen, president of Gap North America, explained on the Huffington Post that the new logo is part of the restyling the Brand is going through and assured that, considering the strong reactions, this won’t be the definitive version of it:

Now, given the passionate outpouring from customers that followed, we’ve decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap.
[…]We’ve posted a message on the Gap Facebook Page that says we plan to ask people to share their designs with us as well. We welcome the participation we’ve seen so far.

Read more on Brand New  “Don’t Mind the Gap, or the Square” and “Follow-up: Gapgate“

An advert for a small clothing shop in Palermo that features Adolf Hitler dressed in pink has provoked outraged reactions in Italy.

Have a look and make your own opinion about it.

Fake Style oppure semplice “Tarocco”?

Oggi le 5 Pre View sono vendute in diversi paesi. Lo shop di Londra TwoSee li ha messi in vetrina ed il brand ha realizzato anche la grafica per le magliette del tour di Bugo.
Un bel successo per il duo svedese/romano Emeli & Diego (sono loro sotto al passamontagna!) e per un brand nato quasi per caso… L’ascesa di 5 Pre View e altre curiosità potete leggerle sul loro blog.

sito ufficiale http://www.5preview.se/